Our Mission is to lead with integrity and weave optimism into everything we do; To create meaningful change through socially and environmentally smart business; To inspire people to live their fullest lives.From the mountains of Colorado to the beaches of California, and Portlands in Maine and Oregon, to main streets across the country, there’s a Toad just about everywhere these days. But like most great things, it all started with humble beginnings: just one woman in a garage in Telluride, CO making handmade toque hats for her friends. It was 1991 and fleece hats were all the rage – right up there with REM singles and two-way pagers.