Founded in 2020, the Outdoor Market Alliance is a non-profit association dedicated to supporting community-driven initiatives.

We are a collective of 25 independent sales and marketing agencies representing over 175 different brands in the Outdoors, Resort, Run and Bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom space and community meeting space.

Founded in 2020, the Outdoor Market Alliance is a non-profit association dedicated to supporting community-driven initiatives.

We are a collective of 25 independent sales and marketing agencies representing over 175 different brands in the Outdoors, Resort, Run and Bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom space and community meeting space.

The Western Winter Sports Reps Association (WWSRA) is a not-for-profit, membership-run association that has been successfully producing regional trade shows and demos in the outdoor, snowsports, and active lifestyle industries for 70 years. Over this span of seven decades we have worked with 6000+ reps and thousands of retailers in a dynamic and ever-changing environment.